TUMS PROP BITES

Everybody knows the Super Bowl isn’t just about football. It’s about food, too. So for Super Bowl LVIII, we partnered with DraftKings to launch TUMS® Prop Bites, a first-of-its-kind platform where fans could make their free food picks for a chance to win cash prizes. Because with TUMS® fast heartburn relief, you can always go all in on food.

Agency: Edelman New York