JCPenney "Here I Am"

Our #HereIAm campaign introduced JCPenney's new plus-size clothing line, The Boutique, featuring award-winning designer Ashley Nell Tipton. The goal was to inspire and liberate plus-size women from fashion faux pas and, with over 620M media impressions and 9,000 mentions, that's exactly what we did.

Agency: mcgarrybowen New York